Product Launch Service
A successful product launch will attract, inform and engage your target audience about your product & business and provide that critical initial momentum. But without a timely and a carefully executed product launch, the whole product or brand development process would go to waste.
Fortune Tech Ltd – we help companies to build their digital presence before the product launch and help gain the initial momentum through a series of carefully planned launch strategies.
Product Launch Success Formula
- Careful Planning
- Precise Launching
- Data Analysis
We believe careful planning and precise launching can make a product “Hit” in the market. All our process are backed by data and analytics.
How We Can Help
Our clients are often surprised by the possibilities we present to them; by thinking outside the box we present exciting new ventures:
- We design a customized marketing and public relations campaign for your new product.
- We run tests to determine the potential of a new product.
- We help you generate interest through a targeted media outreach program.
- We help you in creating quality web content that highlights the best features of your product.
- Our dedicated team of product launch consulting experts will help you time and plan your product launch.
- Our dedicated product launch manager will oversee the development of online marketing campaigns for the product including press releases, social media contents, search engine marketing, and email advertising.
Research beyond the business plan
We analyze your current digital property and determine the current status such as website’s presence, social media channels etc. Then we do a in depth analysis of your target demographic and build client persona. Next we brainstorm and develop content ideas (both online and offline) that will resonate well to your target audience.
In this step we execute the marketing strategy by creating specific actions that will ensure that the marketing objectives are achieved. We allocate enough time, budget and marketing resources to launch the product with a bang!
We track all the measurable and important statistics such as product reach, impression, engagement, leads generated etc. Later we turn this analytics data into actionable insights for the companies to take further steps.
Business plan market
A strong business plan requires going beyond intuition and experience, and supporting your idea with fact-based market research. Investors need to have confidence in your understanding of the market, so don’t let yourself down by skimping on research. We have access to fee-based, subscriber-only resources such as:
- Identify Target Audiences – It’s important to clearly define your target audiences, their pain points and why they should care about your products and services.
- Create Messaging and Document Unique Differentiators – It needs to take a hard look at how a product solves customer’s problem and what makes it different from other products currently available in the marketplace.
- Build Media and Influencer Databases – With well-defined target audiences and messaging, you can determine which reporters, media outlets and industry influencers to target.
- Content Marketing Activities – You will need a variety of content marketing materials to support your product launch marketing activities.