Any business starting an Inbound Marketing campaign needs to set off on the right foot and ensuring the strategy is right will save you thousands by preventing wasted time, effort and money and ensuring your resources go where they are most needed. If you are a business owner who finds even the concept of strategy and planning to be stressful, then you may benefit from obtaining professional assistance.
Having a sound business strategy to guide your decisions and actions is critical to your long-term growth. We have extensive experience empowering businesses to achieve and exceed goals through rational strategic planning.
How We Can Help
- Prepare — We meet with you to understand your business and objectives. During this phase, we also discuss your expectations and agree on a project timeline and confirm your management team’s commitment.
- Assess — To assess your business and its current state, we conduct individual management interviews to gather input; share management feedback with you and flag any alignment issues; present our assessment of your current state to you and your team; and plan a strategic planning workshop.
- Strategize — We lead a one-day strategic planning workshop with your team during which we work together to define your company’s future state including your vision, mission and values, and to develop a 12-month action plan to make the changes happen.
- Follow-up — We provide you with a final report that summarizes your current state, desired future state, and includes a detailed action plan of the strategies to achieve it. We also follow up with you to see how your plan is progressing and to offer advice.
Our Strategic Marketing Plan Includes
- Research and communications
- Online Marketing Strategic Plan (written report)
- Estimated timeline and pricing for tactics outlined in Strategic Plan
- Consultation to review Strategic Plan
- Let’s Talk About Growing Your Business Together